Cold to Committed by Kyle Vamvouris

Author:Kyle Vamvouris [Vamvouris, Kyle]
Language: eng
Format: epub
ISBN: 9781729798591
Published: 2019-05-19T04:00:00+00:00

Constructing a Story

The first thing you need to know about constructing a story is there has to be an actual point to telling it. You don’t want to tell a story if there isn’t a point to make. It is supposed to help you book a meeting.

The ability to create compelling stories takes a lot of practice and can be complex at times. Lucky for us, we aren’t trying to write a novel. Well, I guess I am writing a book, but your goal is to engage with your prospects.

There is a basic structure of a good selling story—characters, situation, problem, solution, question. Let’s take a look at each part.

Characters - Who are the characters of your story?

Situation - What is going on with the characters?

Problem - What is the problem that your characters face?

Solution - How do your characters solve this problem?

Question - Follow up with a question to keep the conversation going.

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